Books by Dan Tyre

A collection of books written by Dan Tyre throughout his career.

Featured Book

Inbound-organization-2

Inbound Organization (2018)

Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future.

In today’s fast-paced digital environment, customers are changing the way they do business at an exponential rate. If a company is to survive in this environment they must shift their thinking in a fundamental way. They need to align their mission, strategies, action plans, and tools with the way buyers think, research, and purchase. Inbound Organization is filled with insights for building an organization in any industry. Businesses that create relationships with buyers, with employees, and with partners following Inbound ideas will build a competitive advantage, increase brand recognition, conversion rates, and market share.

An Inbound approach is human, customer-centered, focused a specific persona, educates and helps first, and delivers an overall superior customer experience. Throughout the book, the authors explain the how’s and why’s of an Inbound strategy and explain what it takes to create the kind of customer experience that keeps buyers coming back for more.

New communication tools and platforms have radically changed how organizations win and retain a customer. Today, the whole company must be part of delivering an extraordinary experience to the customer, not just marketing and sales. Once a company puts Inbound ideas into practice, everybody from the CEO to the finance team, to product development, to service, every single person in the company will be aligned around the mission, company culture, and strategies required to deliver value to customers. All interactions are matched to the buyer’s journey and personalized to create a unique and exceptional experience.

Inbound ideas are essential for entrepreneurs, business leaders, modern managers and anyone who has a  responsibility to lead their organizations into the future.

“While many companies talk a good game, very few have the organizational discipline or skills to deliver on the promise of an inbound, customer-driven culture. It’s exciting to see the core principles addressed in a concise and highly readable handbook.”

Adele Revella
Author of "Buyer Personas" (Wiley), A Fortune Magazine Best Business Book for 2015

 

“If you’re in the early stages of digital transformation, this book is for you. Inbound Organization articulates the powerful concepts driving the marketing movement, and offers the building blocks to get started with Inbound throughout your company today.

Tyre and Hockenberry deliver a true testament to the Inbound philosophy. They create a sense of urgency for digital transformation across industries and follow up with a road map for these organizations to evolve.”

Paul Roetzer, founder and CEO of PR 20/20 and creator of the Marketing Artificial Intelligence Institute

 

"This terrific and prescriptive new book will help you build a business that delivers extraordinary experiences for your employees and for your customers. Because (spoiler!): Those things are connected!" 

Ann Handley, WSJ best-selling author of Everybody Writes

Tools

Case Studies

Media

Leadership

Mission & Vision

Culture

Inbound Operating System

Strategy

Marketing & Sales Process

Technology

Customer Service & Success

Back Office

Other Books

Inbound-selling

Inbound Selling by Brian Signarelli (2018)

Forward by Dan Tyre and Mark Roberge

Over the past decade, Inbound Marketing changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content.  However, that change brought unprecedented access to information and power that B2B buyers never enjoyed before. What does it mean for today's sales professionals?  

Now is the time to CHANGE THE WAY YOU SELL to MATCH HOW PEOPLE BUY.  It's called, "Inbound Selling," a human-centric and buyer-first sales approach for the modern sales rep and sales organization.

The-worlds-best-buyer-personas

The World's Best Buyer Personas by Stormie Andrews

Forward by Dan Tyre

The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.

Human-centered-communication

Human Centered Communication by Ethan Buete

Chapter 24 by Dan Tyre

The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success.

Unfair-mind-share

Unfair Mindshare by Derek E. Weeks

Dan Tyre Contributed

Unfair Mindshare masterfully elevates the concept of community-led marketing, underscoring its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders who aim to seamlessly integrate community-led initiatives with demand generation, account-based marketing, and brand positioning strategies.

lotus-notes-4-unleashed

Lotus Notes 4 Unleashed by Randall Tamura

Dan Tyre Contributed

With comprehensive coverage of topics, this book is an indispensable tutorial/reference containing information on the new features anticipated in Lotus Notes 4, such as the full-fledged scripting language similiar to Microsoft's Visual Basic, the new user interface, the Lotus cc:Mail e-mail interface, agents to help users more easily sift through information, and much more.

rehumanize-your-business

Rehumanize Your Business by Ethan Beute and Stephen Pacinelli

Dan Tyre Contributed

Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos―and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.

building-your-digital-utopia

Building Your Digital Utopia by Frank Cowell

Dan Tyre Contributed

Building Your Digital Utopia is a call to action for every frustrated executive to simplify your strategy and align your marketing, sales, and service teams so they’re part of one powerhouse growth team. Frank Cowell lays out a blueprint to get everyone in your organization aligned around a strategic plan to engage target audiences in meaningful and relevant ways. He also shares five philosophies that will change your approach to organizational growth, give you renewed focus and clarity, and allow you to conquer the chaos by building a brand that not only helps you stand out—but win.

#keep-going

#KeepGoing by Mari Tautimes

Forward by Dan Tyre 

Are you ready to take charge of your own life, but not exactly sure how to start? Mari Tautimes has created a 7 Simple Steps plan to get you there!

You will find yourself motivated to take action immediately, using Mari’s empowering techniques to transform your life and propel yourself into taking action in ways you have never been able to before.

remarkable-business-growth

Remarkable Business Growth by Richard Mawer

Forward by Dan Tyre 

The average B2B business takes 5 years to double its revenue; remarkable businesses double revenue every 12 months. In Remarkable Business Growth, Richard Mawer reveals how you can make YOUR B2B business remarkable and unlock predictable 7-figure business growth.

You know you need proven strategy, processes and systems to be successful. What you’re missing is the secret of making your business remarkable at every touchpoint, a business that your customers not only use, but love and remark upon.